I’m here to take the mental load out of planning and design trips that feel calm, intentional, and quietly luxurious, so you can step away from your to‑do list and come back to yourself.
I am the founder of Blue Brain, a boutique travel studio creating soft luxury escapes for minds that never turn off.
Hi, I’m Simone
Blue Brain started as my personal brand long before it became a boutique travel studio. I’ve always been fascinated by how much our brains carry (behavior, illnesses, chaos, etc.) and how rarely we’re given space to truly unplug. That led me to My Brain Is Blue, then to self‑care products, and now to travel.
In high school, I'd watched athletes wear “dumb jock” shirts where the athletics department would give students these shirts that were bringing in at minimum 3.0 GPAs and it stuck with me (even after school) how quickly people underestimate others. That spark became My Brain is Blue: a brand built around honoring intelligence, athleticism, and how we interpret people to be perceived to one label. Our minds and body are able to do a lot, and now My Brain is Blue is my personal identity and has been for over a decade (tattoo to support this - right forearm).
From there, I moved into bath and self-care products, creating an easy ways for people to slow down and tend to themselves. Just think about how much you care for others before you care for yourself. That is why I created Blue Brain Creations, this ideology was always and is still the same:
With multiple degrees in psychology (and a nearly complete PhD - and still a very humble brag), my work has and will always be centered around the brain and behavior (how it processes stress, how it burns out, and how it recovers). Since I keep bringing them up, my degrees are in child & adolescent development - M.S. and developmental psychology - pending Ph.D.) I understand overstimulation, decision fatigue, and what real restoration looks like on a nervous system level.
Blue Brain is the next evolution of that mission. Blue Brain is where that expertise meets soft, approachable luxury travel that’s designed to soothe your mind, not just impress your feed.
In high school, I'd watched athletes wear “dumb jock” shirts where the athletics department would give students these shirts that were bringing in at minimum 3.0 GPAs and it stuck with me (even after school) how quickly people underestimate others. That spark became My Brain is Blue: a brand built around honoring intelligence, athleticism, and how we interpret people to be perceived to one label. Our minds and body are able to do a lot, and now My Brain is Blue is my personal identity and has been for over a decade (tattoo to support this - right forearm).
From there, I moved into bath and self-care products, creating an easy ways for people to slow down and tend to themselves. Just think about how much you care for others before you care for yourself. That is why I created Blue Brain Creations, this ideology was always and is still the same:
- Overstimulated, high-capacity people deserve spaces and experiences that refill them.
- Rest is not a reward; it is a requirement.
With multiple degrees in psychology (and a nearly complete PhD - and still a very humble brag), my work has and will always be centered around the brain and behavior (how it processes stress, how it burns out, and how it recovers). Since I keep bringing them up, my degrees are in child & adolescent development - M.S. and developmental psychology - pending Ph.D.) I understand overstimulation, decision fatigue, and what real restoration looks like on a nervous system level.
Blue Brain is the next evolution of that mission. Blue Brain is where that expertise meets soft, approachable luxury travel that’s designed to soothe your mind, not just impress your feed.
What is Blue Brain?
I manage the research, planning, booking, and the small, thoughtful touches (like built‑in rest days or spa time mid‑trip) so you can show up and actually feel your shoulders drop.
Stress‑free, start to finish
Let's get Personal
Connection first
Curated with care
Overstimulated Planner. unplugged vacationer. Ocean‑view enthusiast. Thalassophile.
Cocktail & Mocktail lover.
I’m Simone, and I’ve always been the friend who lives for planning the trip. It must include great cocktails or mocktail options (hello mixologist around the world!) and time to truly unplug because this overstimulated mind needs to rejuvenate.
Here's how I roll
It starts with a conversation about more than “where do you want to go?” I want to know what overwhelms you, how you like to rest, and what soft luxury looks like in your real life.
Every itinerary is hand‑picked for the version of elevated yet approachable luxury you deserve. It's not excessive, but personalized without the high‑maintenance touches. Think: $3k+ per person spent intentionally, not $15k just for the optics.
Your travel dreams deserve expert hands and a clear mind.
I’ve completed specialized trainings in destinations that align with Blue Brain’s soft luxe focus, including:
This, combined with my psychology background, means your trip is designed for both beauty and bandwidth.
I’ve completed specialized trainings in destinations that align with Blue Brain’s soft luxe focus, including:
- Aruba & Jamaica (with romance specialties)
- Cayman Islands and additional Caribbean islands
- Mexico (Puerto Vallarta and the Mexican Caribbean)
This, combined with my psychology background, means your trip is designed for both beauty and bandwidth.